The app has a lighthearted design, and its photo filters and effects tend toward rainbows and flower crowns. And for the most part, that's what they use Snapchat for. Something about snapping, sharing and then forgetting about life's little moments has massive appeal for kids. Shares of the company have plunged nearly 71% this year.In addition to letting you connect with and follow friends, Snapchat offers a lot more cool stuff: games, news and entertainment, quizzes and truly innovative photo- and video-editing tools (so innovative, in fact, it's nearly impossible for grown-ups to figure them out-another reason kids love it). Snap in May said it would miss revenue and profit targets for the second quarter and would have to slow hiring and lower spending. Social media firms are under pressure as companies cut back on ad budgets in response to rising costs and weakening consumer spending. Snap last month launched Snapchat+, a paid version of the Snapchat app, in the United States priced at $3.99 a month and a few other markets, in a major step away from a revenue model dependent mostly on advertising. Snapchat for web will include features like chat reactions and chat reply, along with Lenses, which will roll out soon, the company added. The company said that the feature will be exclusive to Snapchat+ subscribers beginning July 18 and will start with subscribers in the United States, the United Kingdom, Canada, Australia and New Zealand. July 18 (Reuters) - Snap Inc (SNAP.N) said on Monday it is introducing the web version of its photo messaging app Snapchat, allowing users to chat, snap and video call from their computers.
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